Why these reps are the best in the business | REA

Left to right: Carrie Childerston of DNA Sales, Sara Vielma-Bay of Fine Lines, and Kristina Kase of Road Runners, LLC.

By helping to connect retailers and manufacturers, sales reps play a pivotal role in the gift and homeware industry. Not only do they foster communication between buyers and sellers, but they also act as business partners for their independent retail clients, helping to create engaging displays, announcing in-store events, advising on trends products and overall contributing to the success of a store. These three sales reps have been nominated as some of the best in the nation and are now up for the 2022 Sales Rep of the Year award, which will be presented at Gifts & Decorative Accessories’ annual REA Gala on June 22 in Dallas.

Sales Representative of the Year Finalists

Dozens of sales representatives were nominated as the best of the best, but only three could be named finalists for the awards ceremony. Learn more about each of the REA finalists below.

Carrie Childerston with DNA Sales

Childerston’s ability to stay on top of her game and anticipate trouble earned her a nomination for Best Sales Representative of the Year. Nominated by a grateful retailer, Childerston was praised for her excellent customer service and attention to detail. “Not only does she address issues as they arise, but she predicts and resolves them before the customer is impacted,” one retailer wrote of her. Childerston also helps drive business for her customers by sharing and promoting her retailers’ Facebook Live events, making her a true business partner.

Sara Vielma-Bay with fine lines

A sales representative for over 35 years, Vielma-Bay has had a successful career as an outside independent salesperson, which tops the list of hard-to-pursue professions. Success requires organization, motivation, understanding, ingenuity, perseverance, intelligence and strong interpersonal skills, all of which are possessed by Vielma-Bay. She has spent the majority of her time as a sales representative selling some of the largest book publishers in the world including Penguin Random House, Workman, Harper Collins and Union Square (formerly Sterling Publishing) and is still one of the top performers. from the country. . She is loved by her customers and helps guide them through the purchase of one of the toughest categories in our industry: books.

Kristina Kase with Road Runners, LLC

Kase’s wealth of knowledge, both about the product she represents and about trends, along with her extra approach to customer service has earned her a place in the top three sales reps list. “Kristina knows her merchandise (and) always points me in the right direction of what’s new and fun,” one retailer noted in her nomination form. “Plus she helped me set up our holiday store in her spare time using some of her own creative ideas for display. She is always professional and has a great attitude as well as being super friendly I rely on her and trust her judgement.

Take a closer look at REAs

Hosted by Gifts & Decorative Accessories, the 71st Retailer Excellence Awards (REA) will honor 21 brilliant and innovative retailers, as well as top sales reps across the country and voted Best Manufacturer of the Year. The ceremony, which will take place June 22 at the Tower Club in Dallas, promises to be the most exciting yet, with virtual golf networking opportunities and even a mechanical bull in addition to the usual cocktail hour, traveling dinner and prize-giving.

Also at the REA Awards Gala, columnist Warren Shoulberg will receive the 2022 Industry Achievement Award from Gift for Life. Learn more about Shoulberg’s achievement and how you can donate to World Central Kitchen in his honor.

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