Job: Market Development Manager at Bacardi Limited

Function: Commercial
Reporting Line: Country Sales Manager Nigeria

About the role
Your opportunity:

  • This is a great opportunity to be part of the Nigeria business team as a Market Development Manager.
  • Your main role will be to support your manager with marketing and commercial analysis inputs.
  • You will also monitor distributor KPIs and work to develop a fast-growing e-commerce space. The role reports to the National Sales Manager in Nigeria.


  • As a Market Development Manager, you will be responsible for building and maintaining supply chain and logistics trade flow, as well as analyzing data and providing insight into market growth and potential.
  • You will also play a major role in planning and supporting new product launches.
  • You are a digital savvy and go-getter in the e-commerce space.

With our consumer at heart, your main responsibilities will be to:

  • Analysis and translation of commercial data
  • Visits to markets and trade in all regions
  • Plan and support new product launches
  • Monitoring Distributor KPIs for On-Premises Channel
  • You will also assist your manager with relevant marketing and sales analysis inputs.
  • You will provide feedback on market growth and potential in the onsite channel
  • Support the Area Manager in sales and marketing administration, budget preparation and review
  • Market/competition research and analysis
  • Monthly sales and inventory tracking
  • Monthly marketing reporting (best practices, ROI, MBHs)
  • E-commerce account management
  • Competitor analysis and market research
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM) / Pay Per Click (PPC)
  • SEM Retargeting Strategies
  • Online banner ads
  • Online media planning, buying
  • PR & Blogs / Optimization
  • Social Media Marketing (SMM)
  • Web Analytics (WA) / Real-Time User Tracking
  • Email Marketing / Campaign Management

Skills and experience
The skills and experience needed to create your legacy:

  • Preferably MBA with a degree in sales and marketing
  • 6-8 years of experience with a proven track record in sales and e-commerce
  • Experience in brand activation through digital campaigns and PR programs
  • Completion of all 5 family modules on eConsultancy is a requirement for internal Bacardi candidates
  • FMCG experience essential, business knowledge of Spirit is a plus
  • Good knowledge of the local market and culture
  • Proficiency in Excel, PowerPoint.

Personal qualities:

  • Strong business and analytical skills with a proven track record in e-commerce and digital marketing
  • Experience in managing P&L responsibilities
  • English proficiency
  • Be motivated and have a sense of belonging
  • Entrepreneur and hard worker.
  • Proactive and dynamic attitude
  • Organized and well planned
  • Able to communicate professionally across different cultures
  • Be comfortable with numbers, have financial skills and be able to develop strategies from analysis
  • Teamwork skills are essential.
  • Able to multi-task.

Measure of success:

  • Creating an efficient supply chain flow
  • Availability of our entire portfolio in all markets, on all channels.
  • Excellent relationships and partnerships with distributors
  • Measurable improvements in distributor KPIs
  • Volume growth.

Click here to apply

About Jason Norton

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