NCET helps you explore business and technology.
Do you have a business or technology question? Send it to [email protected] and if selected, NCET’s panel of business and technology experts will respond to it in our monthly column.
I have a strong marketing effort in place… Do I still have to sponsor and attend industry events?
Sponsorship and participation in industry events have many positive benefits. Let’s start by removing the hot and fuzzy elements. Having a presence at these events generates goodwill in your industry with your peers as well as in front of your customers. Being involved in your community can be a differentiator between you and your competitors who are not present, and it makes your business appear healthy in the eyes of the consumer that you can take the time and resources to introduce yourself and share. benefits of what you offer.
What’s in it for you? For starters – targeted marketing! Typically, attendees are drawn to the event because of their strong interest in the venue. These are your employees – talk to them and take note of what information you can gain from networking with this highly qualified audience. Remember to network with other suppliers around you to foster new business relationships. Maybe you can throw a giveaway to spark a new generation of leads for your products and services?
If you want to increase your brand’s visibility beyond event traffic, consider making your booth interactive with social media! Inspiring attendees to take meaningful selfies they want to share while including a hashtag related to your business or even tagging your business can cause greater ripple in the pond beyond just attendees of the event. Last, but not least, the #Swag matters. Consider the quality of your loot and tchotchkes. Do you offer something customers want to keep close to you that continually marks you out for them? Or do you give them something that can easily be thrown aside and forgotten?
Cinammon Davies is the Account Executive for LOCALiQ, which is part of the USA Today Network (www.localiq.com/markets/nevada/) and NCET’s vice president of social media and newsletters.
Can continuing education courses help me be more competitive in the post-COVID job market?
As Peter Drucker once said, “The only skill that will be important in the 21st century is learning new skills. Everything else will become obsolete over time. The number of people permanently laid off since February 2020 is over 2.2 million nationwide, according to the Bureau of Labor Statistics. Workers across the country who were laid off during the pandemic will need to train for new jobs that require new skills.
Today’s employers need problem solvers and critical thinkers who embrace lifelong learning, foster a growth mindset, and are able to adapt quickly and comfortably. To remain competitive and succeed in this environment, employees must proactively engage in updating skills through continuing education. Employers must invest and defend the value of continuing education for their teams.
When we think of training, most discussions focus on the technical skills needed to stay relevant as technology advances. 58% of the tech workforce will need to develop new skills to do their jobs, according to a new report from Gartner.
At the same time, we need to think about honing the skills that every business needs. These are the skills and competencies that cannot be replaced by AI; these are the skills that are uniquely human. Most often referred to as soft skills. I prefer to think of them as essential skills or relationship skills. These essential skills include workforce skills such as collaboration and teamwork, critical thinking and decision making, communication and language skills, systems thinking, awareness training. cultural, influencing skills, emotional empathy and leadership training. All of these things are essential skills needed now and in the future.
Jodi Herzik is Acting Vice-Provost for Extended Students at the University of Nevada, Reno (extendedstudies.unr.edu) where their mission is to make continuing education learner-centered, flexible and accessible to everyone in our community.
NCET (www.NCET.org) is the largest nonprofit in northern Nevada that hosts educational and networking events to help people explore business and technology.